This table displays for each selected combination: the percentage of observations for which the objective has been reached, the frequency in percentage, and the frequency in percentage for each product in each combination. Product lines obtained with the TURF analysis (%) This table displays for each selected combination: the Reach, the frequency and the name of each product. Product lines obtained with the TURF analysis This table displays the frequency with which the objective has been reached for each product. Results of TURF analysis in XLSTAT Frequencies by product Since the software joined our selection of software and apps in 2006, it has. The software version is 2016.3 and the latest update happened on. the fast search algorithm is close from the enumeration method but it is faster and does not guarantee the optimal solution. More about XLSTAT (Win) It's available for users with the operating system Windows Vista and former versions, and you can download it in several languages like English, Spanish, and German.the greedy algorithm is very fast but can stop on a local optimum.the enumeration method will test all the combinations but may be time consuming.XLSTAT offers a variety of techniques to find the best combination of products: reach), and (2) the total number of times products are desired in the given combination (i.e. The analysis runs through every possible combination of products and records for each combination (1) the percentage of those that desire at least 1 product in the given combination (i.e. It is based on a questionnaire (with scores on a fixed scale). This method is a simple statistical method. TURF analysis will look for the combination of 6 flavors with greatest reach and frequency. The manufacturer believes that the consumer will be satisfied and inclined to choose the flavor if he gives a score above 8. Download XLSTAT - XLSTAT is a data analysis and statistics add-in for MS Excel. Thus, he submitted a questionnaire to a panel of 500 consumers who scored each flavor on a scale from 1 to 10. From all the products of a brand, we can obtain a subset, which should be the line of products with the maximum reach.įor example, let’s consider an ice cream manufacturer producing 30 different flavors and who wants to put forward a line of six flavors that will reach as many consumers as possible. The TURF ( Total Unduplicated Reach and Frequency) method is used in marketing to highlight a line of products from a complete range of products in order to have the highest market share.
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